Case Yespers - Brandnew

Yespers – Packaging & Identity

A brand

that connects

No ‘buts’, only ‘ands’

Yespers – Packaging & Identity

The Challenge

Two Dutch entrepreneurs approached us with a clear mission: disrupt the food industry by bringing Dutch agricultural tradition into a modern, sustainable, and socially inclusive brand. They aimed to create a challenger brand that tackled food waste and reduced environmental footprint—before sustainability became a mainstream trend.

Strategic & Design Approach

We developed the brand strategy around the creative idea “But becomes &,” turning limitations into opportunities. The name Yespers, coined by us, reflects a positive, can-do mindset while staying true to minimalist Dutch design values—less is more, or better yet, less is impact.

Visual Identity

We crafted a fresh, vibrant color palette and a distinctive photography style featuring an elastic band around the main ingredients, symbolizing unity and sustainability. The unique carton label reinforced the eco-conscious mission while enhancing shelf appeal in retail.

Results

Yespers stood out as a design-driven, purpose-led brand, gaining industry recognition and awards. The packaging and brand identity elevated Yespers from a product to a statement in sustainability, design innovation, and retail impact.