Fortuin Wilhelmina



Refreshing a Dutch icon

Fortuin Wilhelmina


Yet another Dutch classic, Wilhelmina peppermints, approached us to enhance and contemporize their brand, ensuring its iconic status for at least another 130 years.

By capitalizing on the brand’s existing assets, we retained the iconic silhouette while imbuing the brand with a more open and modern appeal. Additionally, we selected a prominent brand color to establish a commanding presence on instore shelves.

Brand Strategy  |  Logo Design  |  Packaging Design


Creative Idea

Restoring the queen to her throne, we aimed to forge a uniform brand that not only provides room for its brand icon but also exudes a sense of strength and instant recognition across various packaging formats.

We reintroduced bold brand colors, drawing loose inspiration from the hues found in the Dutch national flag.