United Biscuits – Sultana
The Netherlands’ most famous snack, Sultana. Who hasn’t grown up with it? There was always a pack accompanying you on your journeys: to school, soccer, and when traveling. But a ‘tussendoortje’, that sounds almost bothersome, that’s not what Sultana is about? It’s about energy, enjoyment, flavor, and especially a moment to recharge. So, it’s more of a pleasant interruption, actually. Our mission was clear: we are going to transform Sultana into a proud and vibrant brand again, with healthy cues and a higher-quality finish. The biscuits stand proudly on the shelf, supported by natural ingredients.
Brand Strategy | Logo Design | Corporate Identity | Visual Identity | Tone of Visual | Packaging Design
The pleasant interruption (De prettige onderbreking).
Sultana is here to wake you up. Vibrant, carefree, and proud, we are here to stay!