Shivoo
Creating
memorable
cocktail
moments
Shaken to perfection
Shivoo
The Challenge
Create a stylish, trend-driven cocktail brand to disrupt the traditionally formal spirits category. Shivoo — Australian slang for “let’s have a party” — needed to redefine cocktails with a modern, approachable twist.
Strategy & Design Approach
We positioned Shivoo as the “unexpected cocktail”: elevated classics with a fresh edge. The brand strategy fused heritage cocktail stories with contemporary culture to engage a new generation of drinkers in retail and hospitality.
Packaging Design | Logo Design
Visual Identity
Shivoo’s visual identity embodies pocket luxury — bold, elegant packaging design with playful, modern elements. A refined colour palette and layered storytelling on-pack connect past and present, enhancing shelf standout in a premium yet accessible way.
Results
Shivoo carved a distinct niche in the cocktail market, appealing to trend-conscious consumers. The cohesive brand and packaging design elevated retail presence, driving trial and brand awareness in a saturated spirits landscape.
