King Kumpir – Potaé
Generous
by nature
From traditional street snack to an international fast food franchise
King Kumpir – Potaé
The Challenge
Potaé, a fast food franchise specialising in Turkish street snacks like kumpir and falafel, was ready to evolve from local hero to international player. The challenge: create a globally appealing brand identity and retail design without losing their Mediterranean roots.
Strategy & Design Approach
We started by rebranding King Kumpir to Potaé — a name with international allure. From there, we developed a comprehensive brand strategy covering logo, visual identity, packaging design, and retail experience. The approach blended street food energy with Mediterranean hospitality, aligned with global fast casual dining trends.
Brand Strategy | Logo Design | Corporate Identity | Visual Identity | Tone of Visual | Retail Design
Visual Identity
The logo captures the contrast between slow-baked craftsmanship and fast-paced mashing, creating a bold, streetwise look. In-store design celebrates this dynamic with dedicated podia for cast iron ovens. A vibrant, warm colour palette combined with rich materials creates a seamless flow between on-the-go convenience and cosy dine-in spaces. The food styling and visual language were designed to maximise appetite appeal across menus, packaging, and communications.
Results
Potaé now stands as a distinctive, scalable fast casual brand with a unique packaging and retail design system. The elevated brand identity positions them strongly for international expansion, with clear visual and experiential consistency across every customer touchpoint.
