Yamamotoyama – Nitro-T
Expect the
unexpected
Disrupting the tea market
Yamamotoyama – Nitro-T
Introduction
Nitro-T presents a range of nitrogen-infused flavored iced teas, resulting in a delightful creamy froth atop each glass. This innovative creation belongs to a unique category of its own. The challenge: create a packaging design and brand strategy that positioned Nitro-T as a premium, trend-forward drink in both retail and horeca.
Strategy & Design Approach
We strategically distanced Nitro-T from conventional tea and soda cues, crafting a brand identity rooted in culinary sophistication and layered experiences. The design had to reflect innovation, aligning with trends in mixology and experiential beverages. All with contemporary flair.
Logo Design | Packaging Design
Visual Identity
Inspired by the beverage’s layered texture and creamy foam, the visual identity combines layered elements with a modern, vibrant aesthetic. Each flavour’s packaging evokes the drink’s complexity, while maintaining standout appeal on shelves and in horeca environments.
Results
Nitro-T emerged as a distinct, trend-driven brand in the beverage category. The packaging design elevated shelf presence, attracting both design-savvy consumers and hospitality venues.
