Napoleon was losing his battle. The competition was gaining ground. We had to turn things around!

The mission: Build an army that will reconquer the shelves and explore new areas of conquest on the horizon.

For Napoleon it was time for action. Stand up and behave and act like a real brand and no longer a product. Being able to be yourself and using this powerful character as ammunition. Tell your story, share beautiful experiences and create meaningful relationships with our troops

And we had Napoleon on our side! A unique, awe-inspiring, fantastic figure. With its mix of crazy weapons: bullets with a great experience and an impressive explosion of flavor.

I AM NAPOLEON!

An original thinker, charismatic, resolute, slightly eccentric and I must admit… my ego is big.

A candy with spice!