Diageo (J&B) sought our assistance in crafting a distinctive identity for their mixed drinks, where the consistend element would always be J&B Scotch. When merging it with Ginger Ale or Raspberry Fizz, the challenge was to preserve the brand’s essence. We embarked on creating a well-defined aesthetic for these mixed beverages, giving rise to what we referred to as ’theatre in a glass’.

Our approach involved visually captivating imagery, featuring rugged, chiseled chunks of ice harmonizing with delicate, fresh ingredients, seamlessly bridging the two worlds of sodas and Scotch.