Diageo – J&B
Diageo – J&B
Theatre
in a glass
Theatre
in a glass
Ownable drink identity
Ownable drink identity
Diageo – J&B
Introduction
Diageo (J&B) sought our assistance in crafting a distinctive identity for their mixed drinks, where the consistend element would always be J&B Scotch. When merging it with Ginger Ale or Raspberry Fizz, the challenge was to preserve the brand’s essence. We embarked on creating a well-defined aesthetic for these mixed beverages, giving rise to what we referred to as ’theatre in a glass’.
Our approach involved visually captivating imagery, featuring rugged, chiseled chunks of ice harmonizing with delicate, fresh ingredients, seamlessly bridging the two worlds of sodas and Scotch.
Ownable Drink Identity | Communication Concept
Creative Idea
‘Theater in a glass’ – a drink to remember. With a striking, dramatic ice chunk that pays homage to J&B Scotch on the rocks, every inch of the glass beckons you to seize the moment and savor the experience.
