PLUS – Feestelijk Plus
Let’s share
the magic
A new look, a new design, a new name.
PLUS – Feestelijk Plus
The Challenge
PLUS Supermarket wanted to elevate its holiday season presence with a distinctive, ownable packaging concept that could be translated to campaigns in order to cut through retail clutter and strengthen its brand positioning—especially relevant post-COVID, when togetherness regained importance.
Strategic & Design Approach
We developed a cohesive creative concept centered on the emotional power of gathering and sharing moments. The strategy was to create a versatile, festive visual language that could seamlessly extend across packaging design, retail displays, and other communications such as television commercials.
Brand Strategy | Naming | Logo Design | Packaging Design | Food Identity
Visual Identity
The design exudes a sparkling, celebratory feel, paired with premium food photography and refined styling to inspire customers across categories. The identity is smartly integrated, ensuring consistency from packaging to point-of-sale.
Results
PLUS now owns a recognizable, seasonal brand experience that enhances its retail presence every holiday season. The campaign strengthened the supermarket’s emotional connection with shoppers, while reinforcing its competitive edge in the grocery sector.
