By creating the brand ECHT we shifted the focus from price perception to consumer value, enabling ECHT to establish a unique identity in the market. We’ve helped them to communicate their story, values, and promises, making ECHT a brand that is memorable and desirable. In a crowded and price-driven space, ECHT turned a commodity into a meaningful choice for consumers.

We developed a brand that calls upon the primal urge in every BBQ’er. In touch with the elements, close to nature and back to the basics. Awakening the man in you. The man that you can feel when you make a fire yourself and provide for your family and friends. A product that helps you feel the savage in you. A brand that represents the promises. A brand that is real, literally.

A brand that transformed the category.