De Eeuwige Jeugd
Maximize
shelfimpact
We can worry about getting old later
De Eeuwige Jeugd
The Challenge
You don’t stop playing because you’re growing older, you grow older because you stop playing!
In an overcrowded beer market, De Eeuwige Jeugd (The Eternal Youth) needed to stand out — not just on shelf, but in culture. Their mission: create a beer brand that anyone can connect with, rooted in Amsterdam’s vibrant slang and personalities.
Visual Identity
We amplified the illustration style to maximise shelf impact, using bold, vibrant characters on transparent labels to create a modern, standout look. Making the clear label work in our advantage. A new neck label with the logo reinforced brand recognition across the full range.
Packaging Design | Logo Design | POS Material
Results
A distinctive, ownable packaging design that breaks through the visual noise of the beer aisle. The combination of character-driven storytelling and bold visuals boosts brand visibility, shelf standout, and consumer connection — essential for growth in a competitive category.
Did you know
There’s a De Eeuwige Jeugd bar in Amsterdam Oost where you can ‘meet’ all the characters and see all of our work while you enjoy a perfectly brewed cold beer.
