Dapprcare – Dappr
For all
who are
unstoppable
Bring it on!
Dapprcare – Dappr
Introduction
Dappr is here for those who dare. For everyone who pushes boundaries and sometimes goes just a little beyond them. For everyone who isn’t afraid to fall and get dirty. But keeps getting up and moving on.
The brand for go-getters, dream chasers, makers, doers, clumsy people, free spirits, and daredevils. We stand for fun, challenge, and belief in yourself. For self-awareness, decisiveness, and perseverance.
Your ally in a life full of challenges and adventures.
Excited to be able to bring this brand to life and shape it’s strategy, identity and product design.
Brand Strategy | Logo Design | Corporate Identity | Visual Identity | Tone of Visual | Product Design | Tone of Voice | Web Design | Social Content Strategy | Merchandise | Brand Movie
Bring it on
An urban healthcare brand with attitude.
Fun, inspiring and activating. The world of Dappr is a fun place to be in.
Brought to life with a brand identity that fully embodies these values. Recognizable by the vibrant patterns and colours. But also by the unique shape of their bandages. Being able to build the brand ánd the product from the very beginning gave us the opportunity to align the values of the brand and take these to the product structural as well.
The active and dynamic aesthetic is translated into the recognisable shape, and into a brand asset.
Along with the firm tin casing we developed, these bandaids are truly ready to take care of you on all your adventures. Big or small.
Spark
A logo that’s in motion by it’s slanted design, with a spark in the heart. Reflecting the values of the brand. The custom logotype is open and friendly, bold and firm.
Spirit
Voor iedereen die niet te stoppen is, meaning ‘For those who are unstoppable’ catches the very essence of the brand. This brand is for everyone and encourages all to live life to the fullest and let nothing get in your way.
This quite bold state of mind was translated into a vibrant and bold visual style, where the disruption and energy of a fall was used as an inspiration for the graphics.
Unique
Being able to build the brand ánd the product from the very beginning gave us the opportunity to align the values of the brand and take these to the product structural as well.
The active and dynamic aesthetic is translated into the recognisable shape, and into a brand asset.
Along with the firm tin casing we developed, these bandaids are truly ready to take care of you on all your adventures. Big or small.
Plastic free
Building the brand from the start gave us the opportunity to also build a better product. A lot of effort of the team went in to the pursuit of sustainability. Which lead to a total plastic free product, a highly recyclable casing and FSCG carton sleeves.
Meet the family
Five vibrant and expressive themes. Each with three designs in two sizes and in one unique shape.
To support you in all challenges and adventures. Eco-friendly and plastic free!
For all who are unstoppable
Visual Identity
The bigger challenge was to align the brand values over multiple touchpoints and respecting their purpose without losing the vibrance and energy. Knowing this would be the start of many products to follow, the brand needed to be ready. A strong strategic and visual fundament was created to build the brand upon. Preparing it for all future developments.
