Dapprcare – Dappr
For all
who are
unstoppable
Bring it on!
Dapprcare – Dappr
The Challenge
Dappr set out to redefine healthcare with an urban brand that inspires confidence, adventure, and fun. More than just bandages, it apsires to become a lifestyle brand for the unstoppable — go-getters, makers, and daredevils. The challenge: create a bold brand strategy, visual identity, and product design from the ground up, ready to scale across retail, packaging, and future product lines.
Strategic & Design Approach
We built Dappr on a strong strategic foundation: fun, self-belief, and perseverance — captured in the brand promise: For those who are unstoppable. This mindset informed everything from brand positioning to product development, with a key focus on sustainability. By developing brand and product simultaneously, we ensured complete alignment between values, structural design, and customer experience.
Brand Strategy | Logo Design | Corporate Identity | Visual Identity | Tone of Visual | Product Design | Tone of Voice | Web Design | Social Content Strategy | Merchandise | Brand Movie
Visual Identity
Dappr’s identity is vibrant, bold, and energetic — reflecting the dynamic world of its audience. The custom logotype, slanted and sparked with motion, stands for resilience and energy. A unique bandage shape and sturdy, reusable tin packaging turn the product itself into a recognizable brand asset. Inspired by the energy and emotion of a fall, the graphic language uses strong, disruptive patterns, bright colors, and layered textures — perfect for shelf impact in retail and online.
Results
The result is a fully plastic-free, FSC-certified, recyclable product that stands out in the healthcare category. Dappr’s integrated brand and packaging design create a premium yet accessible experience in retail environments, designed to grow with future product ranges. With a clear strategy, dynamic visual language, and sustainable product innovation, Dappr is ready to own the space between healthcare and lifestyle.
Within it’s first year after launch, Dappr is available at various big Dutch retailers and has won 2 Pentawards (Gold & Silver) for it’s brand and packaging design.
Spark
A logo that’s in motion by it’s slanted design, with a spark in the heart. Reflecting the values of the brand. The custom logotype is open and friendly, bold and firm.
Spirit
Voor iedereen die niet te stoppen is, meaning ‘For those who are unstoppable’ catches the very essence of the brand. This brand is for everyone and encourages all to live life to the fullest and let nothing get in your way.
This quite bold state of mind was translated into a vibrant and bold visual style, where the disruption and energy of a fall was used as an inspiration for the graphics.
Unique
Being able to build the brand ánd the product from the very beginning gave us the opportunity to align the values of the brand and take these to the product structural as well.
The active and dynamic aesthetic is translated into the recognisable shape, and into a brand asset.
Along with the firm tin casing we developed, these bandaids are truly ready to take care of you on all your adventures. Big or small.
Plastic free
Building the brand from the start gave us the opportunity to also build a better product. A lot of effort of the team went in to the pursuit of sustainability. Which lead to a total plastic free product, a highly recyclable casing and FSCG carton sleeves.
Meet the family
Five vibrant and expressive themes. Each with three designs in two sizes and in one unique shape.
To support you in all challenges and adventures. Eco-friendly and plastic free!
For all who are unstoppable
Visual Identity
The bigger challenge was to align the brand values over multiple touchpoints and respecting their purpose without losing the vibrance and energy. Knowing this would be the start of many products to follow, the brand needed to be ready. A strong strategic and visual fundament was created to build the brand upon. Preparing it for all future developments.
