Yesper, son of a farmer, who believes in the equal importance of consumer, farmer and the environment. At the same time, Yesper wanted to restore the connection between farmer and consumer. He wanted an answer to the fast growing mass production whilst keeping the food chain as short, pure and honest as possible – eliminating unnecessary processes, taking into account impact on nature, the farmer, the shopper and the product.
This is what he calls the New Nature.
Yesper asked us to make him real, giving him an identity, a voice. And to design packaging for a first range of products – 100% natural Smoothie Spreads, packaging that would tell his story as he would:-pure, simple, transparent and in a way that connects.